Consumer Goods sector expert joins company as it continues its journey as a leader for home energy management solutions in Europe

Munich, 22.01.2024 - Dr Frank Siebdrat has been appointed tado°’s first Chief Operating Officer as the company continues its journey to become Europe’s leader for home energy management solutions.

Siebdrat will be responsible for sales, logistics and customer service for tado°’s hardware business. He joins the Munich-based company from BSH Home Appliances Group, where he was most latterly the Global Head of HomeCare, a Senior Vice President position.

Thirteen years ago, tado° embarked on a mission to make heating and air conditioning systems in private households more energy-efficient, and in doing so created a new market. It has sold more than 4 million smart thermostats and its customers can cut their energy consumption by 22 per cent, on average. In 2022 tado° acquired aWATTar GmbH, a pioneer in the field of dynamic energy tariffs. Combined with energy management solutions from tado°, these dynamic tariffs will automatically shift customers’ energy consumption across numerous appliances to times when energy prices are low, allowing them to reduce their energy costs by more than a third on average.

Siebdrat, a 46-year-old father of two, said this was an exciting moment to join tado°. He added: “I see tado° as the leading smart energy platform. Why? Because we have a business model that is highly scalable, we have already a huge customer base and we have a highly motivated and skilled team. 

“My vision for tado° is actually not a hardware vision because that is only a piece of the larger puzzle. I am totally convinced about the larger vision to become the consumer's first choice Home Energy Platform provider with the most intelligent and convenient system.”

tado° CEO Dr Philip Beckmann said: “We are delighted to welcome Frank to the tado° team and look forward to what he will bring as we continue our mission to provide home energy management solutions for our customers.

“Frank has a wealth of experience in the Consumer Goods sector and his appointment is a real coup for tado°.”

Siebdrat graduated from Bielefeld University in 2003 with a Master in Economics and a Master in Psychology after studying both subjects at the same time. He holds a PHD from WHU - Otto Beisheim School of Management. He held positions at Helbling Management Consulting and The Boston Consulting Group before joining BSH Home Appliances Group in 2010. He was initially Head of Sales Operations (GTM) Consumer Products before becoming Head of Consumer Products Northern Europe and then Global Head of HomeCare Category in 2017.

Explaining the attraction of joining tado°, Siebdrat said: “The tado° vision is inspiring to me because I can relate myself so well with it. I do also want to consume less energy and I love to enjoy the comfort and control of the tado° app already. And now it is the perfect moment.”

tado° is the European leader in intelligent home climate management and provider of energy management solutions for residential buildings. As the only cross-manufacturer platform, tado° Smart Thermostats and services connect with any kind of heating or cooling system. Customers benefit from energy-saving technology such as Geofencing and Open Window Detection as well as dynamic energy offerings. Founded in Munich, 2011, and with 200 employees, tado° reshapes the way energy is consumed for more comfort, savings, and in sync with nature. www.tado.com

Philipp von Holten

tado GmbH, Sapporobogen 6-8, 80637 München

philipp.vonholten@tado.com